Our Why
There had to be a better way
I didn't start Zax for the of love spreadsheets. I started it because accounting shouldn't be this hard.
After years in big firm accounting, I kept asking: "Why do we do it this way?"
When COVID forced everyone remote, the answer became clear. The expensive offices, rigid schedules, and unnecessary complexity weren't adding value - just cost and friction.
That's when Zax was born. We stripped away everything that doesn't serve and built a firm around one idea: put the client first, and the accounting will follow.
We're online for convenience. We use technology to enhance connection, not replace it.
Our values
Zax is built on connection, quality, and clarity.
You work with a CPA who actually knows you, not a different person every time you call. The work gets done right and delivers real value - we save you time, help you avoid costly mistakes, and find opportunities you might have missed. And we don't hide behind jargon - you should understand what's happening with your numbers, period.
This is how we work with every client.
Our approach
We start by listening. Every situation is different, and cookie-cutter solutions don't work. We take the time to understand where you are - what's working, what's frustrating you, and what you actually need from an accountant.
Then we act on what we hear. We focus on solving the problems that are actually causing you stress and building on what's already working. And when questions come up or you need advice, we're accessible. Not next week, not after you've left three voicemails - when you need us.
We also believe in reducing friction wherever possible. That means using technology to make things easier, not more complicated. Online access, streamlined processes, and straightforward communication. No unnecessary trips across town, no drowning you in paperwork, no making simple things hard.
The goal is simple: accounting that works around your life, not the other way around.
No Surprises
We believe you deserve to know what things cost before we start.
Every engagement begins with a clear conversation about scope and pricing - no surprise bills, no hidden fees, no getting charged every time you ask a question.
We want you to feel comfortable reaching out when you need help, not avoiding us because you're worried about the meter running.
